Overview
About the certification
Why important
Marketing analytics is increasingly important in determining the success of marketing and sales strategies and is a relevant decision-making tool for a company’s spending and ROI.
Main goal
CPM Marketing Analyst is aimed to explore the best approaches and practices to marketing measurement and analysis, therefore preparing marketers for entry-level positions in the industry.
Focuses
Through this certification process, CIMMO intends to measure concepts, apply analytics tools and techniques to real-world marketing problems, and understand analytics-based marketing to drive ROI and marketing campaigns.
The exam
How does it work
Purpose of the exam
This test will help you know where your knowledge is up to date and which areas you need help improving.
Prepare for the exam
How you prepare for the certification is up to you. However, we recommend following the CIMMO Learning Path.
Practice exam
You can evaluate your current skills with our free practice exam. All users must log in or register to access the CIMMO Center for Certification to take our free practice exam.
Pricing
The cost is $300 for CIMMO members and $400 for non-members.
Minimum passing score
Answer 80% of the questions right, and you’re a CPM®, Marketing Technologies.
Number of attempts
If you don’t pass the first time, no worries. You get a total of three attempts to pass the certification exam.
Format
The exam will be delivered online with multiple-choice questions.
Exam duration
The exam will take about two hours to complete.
CIMMO
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