Author: Ron Caughlin

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following podcasts and articles will help you UNDERSTAND, DEVELOP and ACTIVATE your brand to success.

What’s Your Story Podcast: Dr. Youssef Ahmad Youssef, Ph.D. & President CIMMO

This episode is all about human connection and offering help to businesses during the pandemic. Dive into the conversation with Youssef on how it has affected small businesses more than big businesses.

What’s Your Story Podcast: Anna Tavares, Director of Strategy Vendasta

Join the insightful conversation with Anna as she outlines Vendasta’s goal of delivering the 3 main services to their customers during the pandemic. Anna also talks about the 3 steps business can take to survive this pandemic.

What’s Your Story Podcast: Monica Pasinato-Forchielli – President One Wellness Group 

Tune in as Monica tells us about her story and experience with the pandemic and how deeply her business has been affected by it. Being a wellness group that provides services such as Spa and Massage treatments, health care consultation etc. and has direct contact with customers, she had no choice but to shut down her business. From a marketing perspective, she explains how important it is to keep your business website and social media platforms active and keep your current and future clients updated with your business’s updates and COVID-19 guidelines. 

What’s Your Story Podcast: David Kincaid CEO, Level 5 Strategy 

Join David as he provides a new definition of a brand: The PROMISE you make in terms of the VALUE you want to present to your market and be CONSISTENT about providing that value.

Check out all the What’s Your Story Podcast episodes.

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following podcasts and articles will help you UNDERSTAND, DEVELOP and ACTIVATE your brand to success.

MarketingNow: Engaging Content

Join the conversation about marketing, new digital products, new digital services, social media marketing – anything in marketing in today’s world. Today’s topic is about creating relationships and extending them through social media.

The Art of Storytelling

Read this article to understand what we can learn from Bud Greenspan, a storyteller pioneer that understood how to capture an audience attention in a dramatic and meaningful way.

Storytelling – One Hotdog One Brand 

This article describes how you can create a story that gets noticed: starting with the brief and finding the simple moment of truth and clarity.

Flex Your Digital – “Don’t Lock It In”

When accessing and converting potential travellers to your airline, attraction, tour or hotel, there are no hard and fast rules when it comes to SEO (Search Engine Optimization), Pay Per Click (PPC) campaigns or Social Media Marketing. The most valuable tool you have in the battle for Google’s favour should be the ability to evolve – learn more about “Digital Promoflex” in today’s marketing environment.

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following podcasts and articles will help you UNDERSTAND, DEVELOP and ACTIVATE your brand to success.

It’s a Digital Wasteland Out There 

As the digital channel continues to grow, we have seen an increasing amount of clutter similar to the traditional channels. More and more advertisers who once enjoyed using banner and web advertising to drive customers to online offers are now experiencing weaker results and ROI. Read about how understanding the digital user and how to access them has become more and more important in developing effective marketing strategies.

Take a look at the TNS Digital Life Interview on the same topic. 

Power your Brand  

Getting your point across is not only a quantitative exercise; it is more effective when the data is expressed as qualitative emotional insights using old-fashioned intuition that piques the attention of your audience. Read about how creating emotional connections with an audience is the key to getting real engagement, through the relational technique of storytelling.

What are the NTO, PMO, RTO, DMO, and DMF Roles in Tourism?

The Tourism industry in Ontario has seen some disruptive change over the past number of years with the formation of the Regional Tourism Organizations (RTO) structure. The adopted foundation was designed to support the Tourism Sector in Ontario through a regional approach, one that aimed to reduce the overlap of roles and responsibilities with the multiple Destination Marketing Organizations (DMO), some that could sustain themselves while others who relied on Provincial marketing agency distributions. Read how one of the main issues that was identified and still exists today, is that the industry is constrained by a variety of interests and unclear responsibilities.

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following podcasts and articles will help you UNDERSTAND, DEVELOP and ACTIVATE your brand to success.

Building Great Brands

Listen to Ron share his experience developing integrated brand marketing solutions – learn how to build a great brand, and what Tim Hortons & Dairy Queen have in common.

Turning Data into a Great Story  

In the world of event research, the ability to turn your research data into a great story is an art that hasn’t been forgotten. Listen to Joe Amati from Hotspex Inc discuss turning data into meaningful stories.

Social Media Patience is Key

Read this article about the patience required in the social media journey. When you start by building relationships with content that is engaging you will get noticed and create a real connection with your customers.

Turning Research Data into Engaging Stories

If you are interested in turning your research into a compelling story that get noticed by management and key stakeholders, tune into this session for some very helpful tips.