CIMMO Celebrates the 2019 Certified Marketers

This summer, CIMMO is celebrating the 2019 Certified Marketer graduates. In a memorable graduation ceremony, including, Certified Marketers, parents, partners, members of CIMMO’s executive team and Board of Directors there to celebrate their respective achievements.

The celebrations began on June 9th with a ceremony highlighting the accomplishments of first-generation of CIMMO’s Certified Marketer students where the 15 graduates walked proudly across the stage at 2019th annual graduation held at the beautiful cottage of Humber College Lakeshore Campus.

CIMMO’s Chair, Dr. Paul Griffin, congratulated the graduates on their achievements indicating how much he and his CIMMO colleagues enjoy the graduation ceremony, he said: “It’s the day which provides the realization of all goals that you have been working hard for and that you achieved today.”

Dr. Paul Griffin urged the new designates to use the tools they have, such as critical thinking skills, for the betterment of the marketing profession. He said, “Make sure that all your professional practices are guided by CIMMO’s code of ethics, leading by example to transform the profession and the world… we live in critical days where the truth has been relative so find out information for yourself, seek the truth and check the facts rather than repeating them.”

The ceremony also featured a speech from MaryJo Tullo on behalf of her graduate cohort. MJ shared her personal success story as a recent graduate and a winner of a couple of DECA Marketing Competitions.

She said: “To all the graduates here today, congratulations! What you have achieved today is a distinction and a testament to your professional competency! To our family, friends and to the CIMMO family, thank you very much for your love, care, and support that led us to one more important day in our lives. Today is the kicking-off of a new journey; the journey of implementing our learning and contributions for a better world through marketing.”

The Certified Marketer designation (CEM®) is recommended for recently graduated or internationally trained marketing professionals that are entering the market, acting in different entry-level marketing roles, such as a contributing role in a major marketing department, or a sole marketing practitioner in a small business. Individuals in this level would have responsibilities such as supporting marketing initiatives, executing tasks passed down from management and operating at the tactical and transactional levels. They often have titles such as Marketing Assistant, Marketing Coordinator, and Marketing Associate.

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Taiwo O. Soetan, CPM, earns Ph.D.

 

Taiwo (Tai) Soetan has earned a Ph.D. in Higher Education from the University of North Dakota, Grand Forks, U.S.A. Holders of this degree are prepared for mid and upper-level administrative roles or faculty positions. The Ph.D. program emphasizes research, theory and practice.

Tai was a leader with the now-dissolved Canadian Institute of Marketing. He was Vice-Chair and a Member of Council for approximately 10 years. His degree enhances the skills and experience he already has.

His graduation ceremony was on August 2, 2019, at the university’s summer commencement ceremony.

Nadia Niccoli joins CIMMO’s Board of Directors

CIMMO is very pleased to announce Nadia Niccoli as a board member. Nadia is an accomplished and driven marketer with over twelve years of success developing and implementing innovative and strategic marketing campaigns for leading entertainment brands in Canada. Nadia is well regarded by colleagues for executive leadership, branding, marketing ROI, superior project management, resourceful problem solving, creative flair, outstanding interpersonal communications, and exceeding expectations. She is currently a member of WIFT-T and Canadian Women in Communications & Technology with an entrepreneurial spirit, innovative mindset and a passion to create meaningful contributions in Canada’s TV industry. 

Nicholas Di Cuia joins CIMMO’s Board of Directors

CIMMO is pleased to announce Nicholas Di Cuia as a member of the Board of Directors. Nicholas has been in the advertising and design industry for 30 years, having served on both the agency and client sides. He’s worked in varied sectors—B2B & B2C—including healthcare, technology, retail, non-profit, education, government, broadcast & entertainment and real estate development, leading high-profile accounts, including Loblaws, Apple, HP, Canon, Sony, Toshiba, Lexmark, Microsoft, Pusateri’s, TVO, Ontario Nurses’ Association, Tuxedo Junction and York Region Tourism, among others. Currently, he’s a principal consultant with Ferrand Communications, Inc. As creative director, he has proudly led his teams to win numerous local and international awards for design, advertising, and branding.

He has served on boards in education, sport, and real estate. Starting July 2019, he will serve a two-year term as a member of the Senate of Ryerson University. As well, he’s been invited to be a panelist and judge for various design competitions, industry panel and roundtable discussions, and post-secondary student portfolio evaluations.

Sanjay Puri joins CIMMO’s Board of Directors

CIMMO is pleased to announce Sanjay Puri as member of the Board of Directors. Sanjay is a strategic & integrated thinker with extensive experience and progressive leadership across private and public sectors, who delivers strong results by aligning performance goals and objectives to institutional core values.  Sanjay is a dedicated leader who built and maintains his reputation on quality and uncompromising ethics to ensure operational excellence and compliance.
A mentor who leads by example, he provides support and encouragement to his staff and extended team, is an excellent storyteller who builds and maintains strong relationships for the benefit of all stakeholders and community.

CIMMO – BEX Institute partnership

The Chartered Institute of Marketing Management of Ontario is pleased to announce that it has agreed with the Business Excellence Institute – BEX in Ireland, to promote excellence, and to collaborate on marketing excellence. The Business Excellence Institute is a membership body that works to help its members—be they individuals or organizations—get outstanding results for all their stakeholders. BEX promotes excellence in Management and the Business Excellence profession and has members on five continents. Dr. Youssef Youssef, CIMMO’s President, is delighted with this announcement as a step forward toward helping professional marketers in their journey toward excellence.  “We are delighted to partner with the Chartered Institute of Marketing Management of Ontario,” commented John Bourke, President of The Business Excellence Institute, “the cooperation will add value for our members in Canada and will benefit both organizations”.

CIMMO expands partnership with the Business Excellence Institute – Irland

The Chartered Institute of Marketing Management of Ontario (CIMMO) and The Business Excellence (BEX) Institute of Irland are expanding the horizons of collaboration and partnership. In April, Dr. Youssef Youssef joined the BEX Excellence Assessment Bootcamp in Dublin, Ireland. The Excellence Assessment is one of the methodologies that CIMMO is interested in, as a tool to measure excellence in marketing activities. In the quest for a better world through responsible business practices, CIMMO is supporting BEX’s Excellence Manifesto as a way to eradicate socially irresponsible business practices.

BEX considers that: “In an ideal world, there would be no need for this. Logically, you would assume all organizations would want to be excellent. This theory runs aground the moment it hits reality. Human nature is such that challenges arise with governance, leadership, communication, resource management, risk management, innovation, getting the balance between the long term and the short term right, and more.”

BEX considers that management-as-usual is the enemy of excellence—and promotes mediocrity. In this regard, the Excellence Manifesto is a call-to-action. It calls on all organizations, regardless of size or sector, to publicly commit to the pursuit of excellence. This means striving to achieve optimal results for all stakeholders, continuous improvement, and pursuing a strategy that does not sell-out future generations.

According to Dr. Youssef Youssef, by signing the Manifesto, CIMMO is committing to strive for excellence, publicly; and answering the call for action and advocating for the cause of making the world a better place through ethical and socially responsible organizational behaviour. According to him, leading by example is the best way to positively impact the transformation that businesses need to survive the fourth industrial revolution, and marketing is the quintessential business process that can make the difference for good.”

CIMMO is a Proud Media Sponsor of eTail Canada 2019

Join us at eTail Canada 2019! Since 1999, the top retail minds have converged for eTail where they discuss the latest omnichannel retail strategies across all touchpoints. Over 500 senior-level retail executives from companies like Alibaba, Amazon and Best Buy will meet to benchmark, network, and discuss the future of the industry. If you want to develop a cutting-edge retail tech strategy or benefit from disruptive content and focused on peer-to-peer networking, eTail is an event you can’t miss.