CIMMO Welcomes Shahzad Gidwani as Chief Marketing Officer

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef, announced this week that Mr. Shahzad Giswani had been named Chief Marketing Officer for CIMMO, effective immediately.
Shahzad is a seasoned marketing professional with a proven track record in marketing management, including brand management, sales management, marketing plan development & implementation, sales staff development, market research, strategic planning & development, and distribution development.
Shahzad is a result-driven, self-starter, and a hands-on professional. In his 20+ of marketing leadership, Shahzad has been delivering sustained sales results while maintaining a high level of customer satisfaction and building long-term strategic relationships with customers and partners. Shahzad has also used his expertise to generate innovative, strategic, and data-driven insights resulting in increased profit and growth.
On behalf of the CIMMO family, Dr. Youssef Youssef welcomes Mr. Gidwani to the executive team.

CIMMO Welcomes Priscila Sano as the Operations’ Executive Director

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Priscila Sano has been named Operations’ Executive Director for CIMMO, effective immediately.

Priscila H. Sano has a strategic marketing vision, identifying process vulnerabilities and developing action plans focused on Customer Experience’ excellence. Priscila has long-standing experience in strategic and operational planning, analyzing business results to ensure action plan execution.  Priscila has over ten years’ experience in CRM Management and Ombudsman functions, in the banking and construction industries, designing and implementing customer loyalty strategies resulting in high levels of Customer Satisfaction. Priscila has a substantial background in marketing analytics, management of supplier KPIs such as TMA, SLA, dropout rate, TME, turnover, absenteeism, and operational quality, to improve operational control and customer experience quality control.

On behalf of the CIMMO family, Dr. Youssef Youssef welcomes Mrs. Zahid to the team.

CIMMO welcomes Affaf Zahid as the Communications’ Executive Director

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Affaf Zahid has been named Communications Executive Director for CIMMO, effective immediately.

Affaf has always had a passion for creative communications. With 8+ years of experience in project management and marketing initiatives in Higher Education, Affaf is adept in the production and effective execution of communication strategies across multiple mediums. Affaf is also a creative writer and strongly believes that the core of marketing is powerful storytelling. Affaf holds an Honours BA in English Literature and Book & Media Studies from the University of Toronto and an MA in English from McMaster University. Affaf is excited to draw from the academic and professional domains of her postsecondary experience to deliver CIMMO’s vision and empower the next generation of marketing thought leaders.

On behalf of the CIMMO family, Dr. Youssef Youssef welcomes Ms. Zahid to the team.

CIMMO Welcomes Sérgio Frias as Chief Customer Experience Officer CXO

Dr. Youssef Youssef, CIMMO’s President is pleased to announce the appointment of Mr. Sérgio Frias as CIMMO’s Chief Customer Experience Office CXO. Sergio Frias is a senior executive with experience in the Construction, Tobacco and Aerospace industries, where he held leadership positions in Supply Chain, Sales, Contracts, Business Development, amongst others, in companies such as British American Tobacco, Embraer, Bombardier and De Havilland, making extensive use of Marketing as a tool to develop business opportunities and to overcome market and business-specific challenges. Sergio’s most successful career endeavour was the turn around of the business under his leadership, supporting airline Customers and other aircraft operators globally, changing from operations centric to Customer-centric relationships with multiple business partners. This turn around was possible due to the implementation of NICE (Nurturing Insights about Customers Experiences) which is a people and organizational development program, based on mapping Customers’ experience journey, optimizing the resources, evaluating the teams’ profiles to have the right people at the right place, using the right processes, to deliver a world-class experience to Customers.

Sergio Frias will be leading the development of the CIMMO / NICE Training, Assessment and Certification under CIMMO’s flagship. Dr. Youssef Youssef is very happy to welcome Mr. Sérgio Frias to the CIMMO family.

THE CHARTERED INSTITUTE OF MARKETING MANAGEMENT OF ONTARIO (CIMMO) NAMES PAIGE SONTAG CHIEF CONTENT OFFICER

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Paige Sontag, currently Manager, Client Strategy at Nielsen Media has been named Chief Content Officer for CIMMO, effective immediately.

Ms. Sontag is a passionate marketing professional with more than 4 years of experience providing data-driven insights to clients using a wide range of advertising technology platforms. At Nielsen Media, she works hands-on with clients to ensure they have the tools to plan, optimize and act against their digital marketing objectives. She holds a Bachelor of Arts Honours in English and Psychology at Queen’s University, and a Post-Graduate Certificate in Research Analysis at Georgian College.

In her newly appointed Executive role at CIMMO, Ms. Sontag will lead the development of content initiatives to drive new and current business. She will map out a content strategy that supports and extends CIMMO marketing initiatives, ensuring continual improvement of customer affinity and retention through storytelling. She will leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers.

Join CIMMO / Durham webinar on Customer Experience during the COVID-19 Crisis

 

CIMMO President Dr. Youssef Ahmad Youssef, Ph.D. and Sergio Frias, CIMMO’s  Chief Customer Experience Officer will discuss how business’s relationship with customers is nourished by experiences, emotional connections and trust along many touch-points in the customer’s journey. Also, Youssef and Sergio will discuss how COVID-19 crisis has inflicted serious challenges to keep customer’s experience in good standing. This webinar aims at sharing best marketing practices with businesses during the Current Crisis of COVID-19.

The webinar will be hold on Zoom platform. An email with the Zoom link will be sent to you. To register, please visit: https://lnkd.in/gPmxCtx

CIMMO and Demand Metric Strengthening Relationship

We are very proud to announce that The Chartered Institute of Marketing Management of Ontario and Demand Metric have strengthened their partnership, and CIMMO’s current and future members have reasons to celebrate. Demand Metric is a well-established corporation that provides over 1000+ tools, training courses and software to help established or entry-level marketers, product managers and consultants operate at their highest efficiency.

Effective January 2020, CIMMO members will have a complimentary pro membership which is valued at 1164 CAD. This membership will enable accessibility to five premium tools and templates per month and 300+ free guides, reports, webinars and a multitude of other resources.  In addition, CIMMO members will have an established digital marketing learning path within Demand Metric University which includes fourteen video modules with three levels of certification exams in an array of topics such as Content Marketing, Blogging for Business, SEO, Online Advertising, Social Media and Demand Generation strategy.  Finally, a 50% discount code for unlimited membership with Demand metric will also be provided to all CIMMO members.

CIMMO is delighted with this collaboration as part of many others to come aiming at providing our valuable members with added value to their membership.

CIMMO Partnering with DX3, Canada’s Biggest Retail, Marketing and Technology Event

CIMMO Members have a special discount to attend the DX3, Canada’s biggest retail, marketing and technology event, and it will take place for its 9th year on March 10-11, 2020 at MTCC in Toronto.

Here are some confirmed speakers :

  • President & CEO, Church+State
  • Vice President of Marketing & Omni Channel Innovation, Toys”R”Us
  • Head of Social Studio, LEGO Group
  • CEO, INDOCHINO
  • Social Media Manager, Volvo Car Canada
  • Director, Digital Strategy, Juniper Park\TBWA
  • Senior Vice President, Customer Experience, Holt Renfrew
  • Managing Director, Canada, HUGE

For more information, visit www.dx3canada.com

CIMMO Celebrates the 2019 Certified Marketers

This summer, CIMMO is celebrating the 2019 Certified Marketer graduates. In a memorable graduation ceremony, including, Certified Marketers, parents, partners, members of CIMMO’s executive team and Board of Directors there to celebrate their respective achievements.

The celebrations began on June 9th with a ceremony highlighting the accomplishments of first-generation of CIMMO’s Certified Marketer students where the 15 graduates walked proudly across the stage at 2019th annual graduation held at the beautiful cottage of Humber College Lakeshore Campus.

CIMMO’s Chair, Dr. Paul Griffin, congratulated the graduates on their achievements indicating how much he and his CIMMO colleagues enjoy the graduation ceremony, he said: “It’s the day which provides the realization of all goals that you have been working hard for and that you achieved today.”

Dr. Paul Griffin urged the new designates to use the tools they have, such as critical thinking skills, for the betterment of the marketing profession. He said, “Make sure that all your professional practices are guided by CIMMO’s code of ethics, leading by example to transform the profession and the world… we live in critical days where the truth has been relative so find out information for yourself, seek the truth and check the facts rather than repeating them.”

The ceremony also featured a speech from MaryJo Tullo on behalf of her graduate cohort. MJ shared her personal success story as a recent graduate and a winner of a couple of DECA Marketing Competitions.

She said: “To all the graduates here today, congratulations! What you have achieved today is a distinction and a testament to your professional competency! To our family, friends and to the CIMMO family, thank you very much for your love, care, and support that led us to one more important day in our lives. Today is the kicking-off of a new journey; the journey of implementing our learning and contributions for a better world through marketing.”

The Certified Marketer designation (CEM®) is recommended for recently graduated or internationally trained marketing professionals that are entering the market, acting in different entry-level marketing roles, such as a contributing role in a major marketing department, or a sole marketing practitioner in a small business. Individuals in this level would have responsibilities such as supporting marketing initiatives, executing tasks passed down from management and operating at the tactical and transactional levels. They often have titles such as Marketing Assistant, Marketing Coordinator, and Marketing Associate.

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Nadia Niccoli joins CIMMO’s Board of Directors

CIMMO is very pleased to announce Nadia Niccoli as a board member. Nadia is an accomplished and driven marketer with over twelve years of success developing and implementing innovative and strategic marketing campaigns for leading entertainment brands in Canada. Nadia is well regarded by colleagues for executive leadership, branding, marketing ROI, superior project management, resourceful problem solving, creative flair, outstanding interpersonal communications, and exceeding expectations. She is currently a member of WIFT-T and Canadian Women in Communications & Technology with an entrepreneurial spirit, innovative mindset and a passion to create meaningful contributions in Canada’s TV industry.