Nicholas Di Cuia joins CIMMO’s Board of Directors

CIMMO is pleased to announce Nicholas Di Cuia as a member of the Board of Directors. Nicholas has been in the advertising and design industry for 30 years, having served on both the agency and client sides. He’s worked in varied sectors—B2B & B2C—including healthcare, technology, retail, non-profit, education, government, broadcast & entertainment and real estate development, leading high-profile accounts, including Loblaws, Apple, HP, Canon, Sony, Toshiba, Lexmark, Microsoft, Pusateri’s, TVO, Ontario Nurses’ Association, Tuxedo Junction and York Region Tourism, among others. Currently, he’s a principal consultant with Ferrand Communications, Inc. As creative director, he has proudly led his teams to win numerous local and international awards for design, advertising, and branding.

He has served on boards in education, sport, and real estate. Starting July 2019, he will serve a two-year term as a member of the Senate of Ryerson University. As well, he’s been invited to be a panelist and judge for various design competitions, industry panel and roundtable discussions, and post-secondary student portfolio evaluations.

Sanjay Puri joins CIMMO’s Board of Directors

CIMMO is pleased to announce Sanjay Puri as member of the Board of Directors. Sanjay is a strategic & integrated thinker with extensive experience and progressive leadership across private and public sectors, who delivers strong results by aligning performance goals and objectives to institutional core values.  Sanjay is a dedicated leader who built and maintains his reputation on quality and uncompromising ethics to ensure operational excellence and compliance.
A mentor who leads by example, he provides support and encouragement to his staff and extended team, is an excellent storyteller who builds and maintains strong relationships for the benefit of all stakeholders and community.

CIMMO – BEX Institute partnership

The Chartered Institute of Marketing Management of Ontario is pleased to announce that it has agreed with the Business Excellence Institute – BEX in Ireland, to promote excellence, and to collaborate on marketing excellence. The Business Excellence Institute is a membership body that works to help its members—be they individuals or organizations—get outstanding results for all their stakeholders. BEX promotes excellence in Management and the Business Excellence profession and has members on five continents. Dr. Youssef Youssef, CIMMO’s President, is delighted with this announcement as a step forward toward helping professional marketers in their journey toward excellence.  “We are delighted to partner with the Chartered Institute of Marketing Management of Ontario,” commented John Bourke, President of The Business Excellence Institute, “the cooperation will add value for our members in Canada and will benefit both organizations”.

CIMMO expands partnership with the Business Excellence Institute – Irland

The Chartered Institute of Marketing Management of Ontario (CIMMO) and The Business Excellence (BEX) Institute of Irland are expanding the horizons of collaboration and partnership. In April, Dr. Youssef Youssef joined the BEX Excellence Assessment Bootcamp in Dublin, Ireland. The Excellence Assessment is one of the methodologies that CIMMO is interested in, as a tool to measure excellence in marketing activities. In the quest for a better world through responsible business practices, CIMMO is supporting BEX’s Excellence Manifesto as a way to eradicate socially irresponsible business practices.

BEX considers that: “In an ideal world, there would be no need for this. Logically, you would assume all organizations would want to be excellent. This theory runs aground the moment it hits reality. Human nature is such that challenges arise with governance, leadership, communication, resource management, risk management, innovation, getting the balance between the long term and the short term right, and more.”

BEX considers that management-as-usual is the enemy of excellence—and promotes mediocrity. In this regard, the Excellence Manifesto is a call-to-action. It calls on all organizations, regardless of size or sector, to publicly commit to the pursuit of excellence. This means striving to achieve optimal results for all stakeholders, continuous improvement, and pursuing a strategy that does not sell-out future generations.

According to Dr. Youssef Youssef, by signing the Manifesto, CIMMO is committing to strive for excellence, publicly; and answering the call for action and advocating for the cause of making the world a better place through ethical and socially responsible organizational behaviour. According to him, leading by example is the best way to positively impact the transformation that businesses need to survive the fourth industrial revolution, and marketing is the quintessential business process that can make the difference for good.”

CIMMO is a Proud Media Sponsor of eTail Canada 2019

Join us at eTail Canada 2019! Since 1999, the top retail minds have converged for eTail where they discuss the latest omnichannel retail strategies across all touchpoints. Over 500 senior-level retail executives from companies like Alibaba, Amazon and Best Buy will meet to benchmark, network, and discuss the future of the industry. If you want to develop a cutting-edge retail tech strategy or benefit from disruptive content and focused on peer-to-peer networking, eTail is an event you can’t miss.