Overview
About the certification
Why important
To deepen marketers’ knowledge in the rapidly evolving digital marketing field, marketers must keep their knowledge current to understand the critical elements of building an effective digital marketing campaign.
Main goal
To offer a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted, enabling solid hands-on knowledge that professionals can implement immediately upon their certification.
Focuses
This certificate focuses on the why and how of digital marketing and selling strategies and explores how they are integrated with an organization’s business strategy and technology focus
Skillset
The skillset includes online marketing, online marketing communications, costs and benefits of online marketing, online customer acquisition, service, and retention, and successful and failed digital marketing strategies.
Methods explored
Digital marketing methods explored include those for the Web, email services, mobile marketing platforms, and social networking technologies.
Exam
How does it work
Purpose of the exam
This test will help you know where your knowledge is up to date and which areas you need help improving.
Prepare for the exam
How you prepare for the certification is up to you. However, we recommend following the CIMMO Learning Path.
Practice exam
You can evaluate your current skills with our free practice exam. All users must log in or register to access the CIMMO Center for Certification to take our free practice exam.
Pricing
The cost is $300 for CIMMO members and $400 for non-members.
Minimum passing score
Answer 80% of the questions right, and you’re a CPM®, Marketing Technologies.
Number of attempts
If you don’t pass the first time, no worries. You get a total of three attempts to pass the certification exam.
Format
The exam will be delivered online with multiple-choice questions.
Exam duration
The exam will take about two hours to complete.
CIMMO
Ready to earn your certification?
Ready to take the next step in your career? Elevate your professional standing with our esteemed certification program.
