According to Harvard Business Review, marketers have reported rapid and significant ROI from adopting marketing technologies tools. Louis Godema, the author of the article, suggested that most marketers had difficulty convincing upper management to make the up-front investment. He recommended a Marketing Technology Starter Kit with seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue.

In this sense, and to provide marketers with the skills and knowledge to support their decision-making for the best marketing technologies, CIMMO is offering the CPM Marketing Technologies Certification.