Developing and Managing Channels of Distribution

$550.00

Powered by Harvard Business Publishing, this module explores the multi-faceted nature of distribution channels. The module provides guidelines for how producers of goods and services should cultivate, execute, and manage their go-to-market strategies. They can achieve success by implementing the notion of channel stewardship and by applying its three main disciplines: mapping the industry channels, building & updating the channel value chain, and aligning & influencing the channel value chain.

Powered by Harvard Business Publishing, this module explores the multi-faceted nature of channels of distribution. The module provides guidelines for how producers of goods and services should cultivate, execute, and manage their go-to-market strategies. They can achieve success by implementing the notion of channel stewardship and by applying its three main disciplines: mapping the industry channels, building & updating the channel value chain, and aligning & influencing the channel value chain.

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