Marketing analytics is increasingly important in determining the success of marketing and sales strategies and is a relevant decision-making tool for a company’s spending and ROI. Marketing analytical skills are a requirement for entry-level positions in marketing. CPM Marketing Analyst is aimed to explore the best approaches and practices to marketing measurement and analysis. Through this certification process, CIMMO intends to measure concepts, as well as apply analytics tools and techniques to real-world marketing problems, and understand analytics-based marketing to drive ROI, and for marketing campaigns.