Marketing management certification examines the fundamental principles and concepts of marketing from a decision-making standpoint. Through this self-paced 14-week certification,  you will be introduced to managing the marketing processes in various contexts, including not-for-profit, international services, and environmental issues. Topics include marketing strategy, research, customer relationship marketing, market segmentation, branding, pricing strategies, distribution channels, integrated marketing communications, and international marketing. This certification is recommended to help marketing managers develop and implement marketing strategies. In addition, it can be of great value for managers in other areas of the organization, such as finance,  accounting, and operations, to understand how marketing strategies impact their operations.